THE RYE NACHO
Domestic and international markets
This time we designed packaging for a new product, The Rye Nacho by Linkosuo. As we were dealing with a traditional yet inventive Finnish company, Linkosuo, the design needed to honor the company’s long tradition and but at the same time feel new and fresh to also appeal to a tex-mex and rye loving consumer.
Linkosuo has also been exporting internationally and for that reason the design had to be targeted to a wider audience and work both domestically and internationally.